Dan Gershenson's profile

State Farm Insurance

State Farm

State Farm Mutual Funds Print Campaign
Maybe you've made some great decisions on your own up to this point. But investing in mutual funds isn't one of those decisions you can often make without someone you know and trust. Through this campaign that launched the new State Farm Mutual Funds product, we showed that, surprisingly, one of the most qualified people to help you reach that point of clarity is your State Farm agent. After all, considering they already inherently understand the people and items in your life you care so much about, it only makes sense to have a conversation with them about planning for what lies ahead.
State Farm "Crazy Homes" Campaign
The South and Southwestern part of the U.S. had a problem -- in a word, mold. The more homes that had it and other forms of water damage, the more claims State Farm agents had to resolve. So we thought: "Why not show how some homeowners can prevent water damage and mold in the most unusual homes possible? Surely if they could prevent water damage in a home that extraordinary, the person in the 'normal' home could do the same." As soon as this campaign was launched, State Farm reported reductions in the amount of claims made in its most challenging region of service.
Throw it all away.
Gain it back and then some.

You tell yourself you have it all. But you know you need more meaningful challenges. Like helping people and serving a community. And that's motivation you'll never lose sight of. Because it'll drive the business you call your own as a State Farm agent. Suddenly, the risk isn't in leaving your workplace. It's in staying.

Your appetite for something bigger
didn't end at middle management.


You know you've hungered for more meaning in a career. Like showing people better possibilities for the future. Get started down that path by becoming a State Farm agent. You'll run your own business and enjoy financial backing right from the start. Sure, you may ask yourself tough questions along the way. But you'll never ask what might have been.
You're all about being her Mom.
But even mommies retire someday.

Enjoy every minute of being a Mom. While we help you plan for the day you'll answer to "Grandma," too. Let the State Farm agent who's been there for you "just in case" help you plan for "what could be." With banking, insurance and investing choices like IRAs, annuities and mutual funds. See your State Farm agent or visit statefarm.com.

We know she's your princess.
But even a princess needs a college plan.

Who knows how you'll handle seeing her in a cap and gown. But at least you can be financially ready for it. Let the State Farm agent who's been there for you "just in case" help you plan for "what could be." With banking, insurance and investing choices like Coverdell Education Savings Accounts, mutual funds and life insurance. See your State Farm agent or visit statefarm.com.
State Farm Insurance
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State Farm Insurance

Any client industry can be an exciting challenge. Like insurance. Whether introducing State Farm Mutual Funds in a thought-provoking way or using Read More

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